On Friday NMBU arranged a seminar on tourism. Both students of other institutions and former NMBU students were invited to Festsalen, along with representatives from management and business organisations, hence also making an occasion for NMBU students and “people out there” to meet. It was clear that the people present were interested in where nature-based tourism is headed.

The seminar was divided into four parts; News from the front, management, research and finally reflection and discussion. New research about Norwegians' and foreigners' attitudes and expectations to facilitation in Norwegian nature was presented. The problematization of the explosive increase in tourism to Norwegian destinations such as Lofoten, Trolltunga, Preikestolen and Skjerag was also addressed. To put this into perspective; in 2010 there were 10 000 visitors to Trolltunga. In 2016 there were 100 000 visitors; Wow! There was also an interesting discussion on where the cash registers should be placed. Having 100 000 visitors opens new doors for business, and means potential for a whole new way of running Norwegian nature-based tourism. All in all, this was a very interesting seminar which made me curious about the future development of travel in our highly cherished Norwegian nature.

Tekst: Ingeborg Høiaas


Translation: Ingvild Haugen

Photo: Heidi Engeland